Online advertising
Online advertising typically takes place in conjuction with search engines. While it is usually not possible to pay a search engine to increase your ranking, it is possible to have search engines list your company in the sponsored section whenever certain terms are searched. (Click here to see a screenshot).
Because advertising space is usually bought by electronic auction, it is impossible to say how much it costs exactly. However, a flat rate of £30 per hour is charged for setting up and maintaining an account. Typically, about three hours a month is sufficient for a small business. All advertising costs are paid by the client, but don't worry, you can set a maximum per month.
Features
- Google
- Yahoo
- MSN
- Overture
- Key word/semantic research
- Budgeting
- Copy writing
- Monitoring
- Traffic Analysis
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